Welcome to our Privacy Policy!

Bally’s Canada Inc. (“Bally’s”) respects your privacy and is committed to protecting your Personal Information with respect to the collection, storage, use, and disclosure of Personal Information (defined below) through the site where this Privacy Policy appears or is referenced including when you use the site (the “Website”).

We are committed to collecting, using, and disclosing your Personal Information responsibly and in compliance with applicable laws, including the Alberta Personal Information Protection Act, as well as the anti-spam legislation titled, An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act (Canada) (“CASL”).

Our Website is not intended for individuals under 19 years of age (“Minors”) and we do not knowingly collect information relating to Minors. If you are the parent or guardian of a Minor who has provided us with their Personal Information, please contact our Privacy Team as indicated in Section 2 and we will delete such Personal Information.

This purpose of this Privacy Policy is to set out how we collect, use, disclose and look after your Personal Information when you access our Website, and to tell you about your privacy rights.

We have tried our best to make this Privacy Policy as clear as possible but if you have any questions, please feel free to contact our Privacy Team[AS1] .

BALLY’S OFFERS THIS WEBSITE TO PERMIT PERSONS LOCATED IN ALBERTA, CANADA, TO PRE-REGISTER THEIR INTERESTIN AN ACCOUNT FOR OUR PROPOSED, FUTURE REAL-MONEY INTERNET GAMING BALLY BET CASINO & SPORTSBOOK SERVICES IN ALBERTA (“SERVICES”). UPON SUCCESSFUL REGISTRATION OF A BALLY BET SERVICES ACCOUNT, INDIVIDUALS WILL AGREE TO A NEW PRIVACY POLICY THAT GOVERNS OUR USE OF THEIR DATA WITH RESPECT TO THE SERVICES.

This Privacy Policy is dated and effective [INSERT PUBLISHING DATE].

1. Get to know us!

This Website is operated by Bally’s, which is part of a group of companies owned by Bally’s Corporation. This Privacy Policy explains how Bally’s handles your Personal Information. References in this document to “we”, “us” or “our” are references to Bally’s only.

2. Our Privacy Team

Our North America Privacy Team, led by the Assistant General Counsel – Privacy, oversees the Website and this Privacy Policy. If you have any questions about this Privacy Policy, want to know more about how we handle your Personal Information when you use our Website, or have any other concerns, please contact us:

By mail to:

NA Privacy Team, Bally’s Canada Inc.

20 Duncan Street, suite 300

Toronto, ON

M5H3GB

By email to: [email protected]

If you want to know how to contact us to exercise your legal rights in respect of the Personal Information we hold about you, please see Section 13 “Your Rights”[AS2] below.

3. What Personal Information do we collect about you?

When you use our Website, we may collect Personal Information about you. We have set out below what data we collect and how we collect it. “Personal Information” means recorded information about an identifiable individual.

3.1 Information you directly provide to us

When you use our Website, we collect the following kinds of information from you:

We use the above terms throughout this document where we describe how these types of data are used.

3.2 Information we collect from your device

We collect the following information from your device when you connect to our Website (“Device Data”): information about your device’s hardware and software, use of the Website, traffic information, IP address, time of access, date of access, web page(s) visited, language(s) used, software crash reports, device information including the unique device identifier.

3.3 Information we collect through Cookies

We collect information using cookies to protect our Website, offer you a personalized experience with us, and improve our Website. For more information about the cookies we use and how to manage your cookie preferences please see our Cookie Policy.

3.4 Information we collect from third parties

In order to operate our Website, we collect information about you from third party service providers for various reasons, such as making sure our Website is safe and complying with our legal and regulatory obligations. We collect information about you from the following categories of third-party service providers:

We will use Personal Information obtained from these third parties in accordance with this Privacy Policy.

4. How we use your Personal Information

We will only use your Personal Information as permitted by law. Most commonly, we will use your Personal Information in the following circumstances:

• To pre-register your interest for a Services account.

• To send you marketing communications regarding when our Services become available.

• Where you have consented to our use of your Personal Information.

• Where we need to comply with a legal or regulatory obligation, or the processing is authorized by law. (e.g. in connection with the establishment, exercise or defense of a legal claim (including in connection with any investigation or enquiry by a competent regulatory authority)).

5. Purposes for which we use your Personal Information

Below, we provide a description of the purpose for which we may use your Personal Information. Note that we may process your Personal Information for more than one purpose.

6. Marketing

This section of our Privacy Policy explains how you may be contacted for marketing purposes.

How to manage the marketing messages you receive:

You can tell us whether or not you wish to be contacted for marketing purposes and, if so, how we can contact you. Marketing communications may contain details about if and when we begin offering the Services in Alberta. You can choose to opt-in to receive these communications via email.

We will not send you any marketing materials that communicate gambling inducements, bonuses, or credits without first obtaining your active consent to receive such materials.

To opt out of receiving marketing communications from, use the unsubscribe link provided within any email you receive. Please note that you will only be opted out of receiving marketing communications, and you will still receive service messages about things like changes to this Privacy Policy.

7. How we share your Personal Information

We may share your information with the following categories of third parties:

A. Sharing your Personal Information within Bally’s Corporation

All Personal Information identified in Section 3 may be shared with companies within Bally’s Corporation, in accordance with PIPA and the terms of this Privacy Policy, for the purposes set out above. Companies within Bally’s Corporation may process or store your Personal Information outside of Alberta.

B. Sharing your Personal Information with our service providers

We use service providers in connection with the operation of our Website. We enter into contracts with our service providers to ensure they take good care of your Personal Information when we share it with them for those purposes. We are committed to protecting your Personal Information and we oblige our service providers to handle your Personal Information in accordance with PIPA and the terms of this Privacy Policy.

We engage service providers to host the Website, provide geolocation services, and provide security services. The Personal Information we may share includes Individual Identifiers, Device Data, and Usage Data.

Service providers may process your Personal Information outside of Alberta.

D. Sharing your Personal Information with statutory authorities

We will share your Personal Information when it is permitted or required by applicable laws, including any Personal Information identified in Section 3, in the following cases:

• To comply with a request for information from a governmental body such as law enforcement (police) or other public authorities (e.g., Insolvency Service);

• To comply with a court order to disclose your Personal Information ;and/or

• To comply with a regulatory investigation from a relevant gambling authority (e.g. Alberta Gaming, Liquor and Cannabis authority or a relevant data protection authority (e.g. the Office of the Privacy Commissioner of Canada) or any other applicable regulatory authority.

• The establishment, exercise or defense of a legal claim (including in connection with an investigation or enquiry by a competent regulatory authority).

F. Sharing your Personal Information in other circumstances

Bally’s Corporation may transfer all your Personal Information identified in Section 3 to a third party if the operator of the Website changes, or if there is a sale of all or any part of its respective business or its assets. In the event of any of these transfers occurring, the party who acquires the data will assume the rights and obligations described in this Privacy Policy.

8. Keeping your Personal Information safe

We maintain appropriate security measures to prevent your Personal Information from being accidentally lost, used or accessed in an unauthorized way, altered, or disclosed.

Although we maintain appropriate measures to protect your Personal Information in our and our subcontractors’ control, the nature of the Internet means information may not always be totally secured.

9. Where We Transfer Your Personal Information

We may transfer the Personal Information we collect or receive from you to our subsidiaries, affiliated companies, agents, or other businesses, or service providers who process your Personal Information on our behalf in order to provide or operate the Website. Our service providers may be located in Alberta, alternate provinces of Canada, or other foreign jurisdictions. These third parties are only provided with the information they need to perform their designated functions.

10. Transfers to Providers Outside Canada

To operate our Website, we may use third party service providers which are based outside Canada, so their processing of your Personal Information will involve a transfer of data outside Canada. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your Personal Information through the laws of the foreign country.

We have taken steps to ensure that the third parties that receive your Personal Information outside of Alberta are obligated to ensure that your Personal Information is afforded the same protections that it would be if it were stored or processed in Alberta. If you would like more information about our policies and practices with respect to service providers outside Alberta, please contact the Privacy Team[AS3] .

11. Data Retention

Except as otherwise permitted or required by applicable law or regulation, we will only keep your Personal Information for as long as necessary to fulfill the purpose for which we collected it. To determine the appropriate retention period for Personal Information, we consider the amount, nature and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and what the law requires us to do.

When we no longer need to keep your Personal Information, we take steps to destroy it or may anonymize it securely so the process cannot be reversed. In certain cases, we need to securely retain certain Personal Information to fulfil our legal and regulatory obligations.

Additionally, where we decide to retain your information for analytics purposes, we will fully anonymize it in accordance with applicable security standards, so it can never be linked back to an individual.

Please note that if you decide to opt-out from receiving marketing communications from us, we will need to retain a copy of your contact details, so we can add them to our suppression list and make sure you do not receive any such future communications.

Please contact the Privacy Team[AS4] if you need any further information.

12. Accuracy

We are obligated to make a reasonable effort to keep the Personal Information that we hold about you accurate and complete.

13. Your Rights

• The law gives you legal rights in respect of the Personal Information we hold about you. You can exercise your legal rights for free except where this Privacy Policy states otherwise. We may need to request specific Personal Information from you from time to time to help us confirm your identity and ensure your right to access your Personal Information (or to exercise any of your other rights). This is a security measure to ensure that your Personal Information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

• We will respond to all legitimate requests within 30 days of receipt. Occasionally it may take us longer than a month to fully respond to your request if your request is particularly complex or you have made a number of requests. In this case, we will notify you of this extended timeframe within 45 days of receiving your request and keep you updated.

• Below is a summary of the legal rights you have subject to certain exceptions and how you can exercise them:

14. What happens when you visit other websites?

Our Website may contain links to websites where information practices may be different to ours. You should read the other websites' privacy notices, as we are not responsible for and have no control over information that is submitted to, or collected by, these websites when you visit them.

15. Contacting us about this Privacy Policy

If you have any questions or comments about this Privacy Policy or want to know more about how we use your Personal Information, please contact our Privacy Team[AS5] (see section 2).

If you want to exercise your right to access your Personal Information, please email us at [email protected].

16. Changes to this Privacy Policy

We may, from time to time, change or update this Privacy Policy. It is our policy to post any changes we make to our Privacy Policy on this page. Where we make material amendments to how we treat our customer's Personal Information, we will require you to accept and consent to the amended Privacy Policy prior to accessing the Website.

[AS1]Link to Section 2.[AS2]Link to Section 13.[AS3]Link to Section 2.[AS4]Link to Section 2.[AS5]Link to Section 2.